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Connecting Advisors With ETF Innovation

Exchange Traded Funds

CAIS and ETFs

CAIS connects financial advisors with ETFs managed by third-party asset managers, providing a centralized way to discover strategies. As ETFs continue to expand into more sophisticated exposures, CAIS provides education and information about emerging ETF solutions.

Our Approach

  • Introductions to ETF Strategies

  • Educational Content

  • Engagement With ETF Managers

  • Access to Manager Insights

Today, the ETF market includes a growing range of strategies that go beyond traditional index tracking. By deepening our connectivity with ETF managers, CAIS strengthens the ability for advisors to access a growing spectrum of investment solutions.

Marc Premselaar, Partner, Head of Capital Markets, CAIS

Expanding Access for the Next Phase of ETFs

Hear Marc Premsalaar, Head of Capital Markets at CAIS, explain how our expanded access connects advisors with the next generation of ETF solutions.

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About ETFs

ETFs continue to expand in popularity due to several factors.

Cost Efficiency

ETFs typically offer lower expense ratios than many traditional investment vehicles.

Intraday Liquidity

ETFs trade throughout the day on exchanges, providing flexibility to enter or exit positions as market conditions evolve.

Transparency

Most ETFs disclose holdings on a regular basis, giving advisors visibility into portfolio exposures.

Tax Efficiency

Tax efficiency is supported by the creation/redemption mechanism and emerging ETF share-class structures.

What Are Outcome-Oriented ETFs?

As ETF strategies continue to evolve, a growing category are designed to pursue specific investment objectives—such as growth, income, or capital preservation—rather than traditional index exposure alone. Outcome-oriented ETFs are typically rules-based and may use derivatives or structured components seeking to shape return profiles.1

Defined Outcome Focus

Strategies are designed to pursue specific investment objectives—such as growth, income, or capital preservation—rather than traditional index exposure alone. These strategies aim to shape return profiles around clearly articulated outcomes.

Objectives

Growth-oriented ETFs seek upside participation, often with defined risk parameters.

Income-oriented ETFs aim to generate enhanced yield through systematic or contingent payout structures.

Protection-oriented ETFs incorporate buffers, floors, or other mechanisms intended to help manage downside exposure.

Rules-Based Construction

These strategies follow systematic approaches with clearly defined methodologies, supported by regular rebalancing and daily holdings disclosure.

ETF Structural Features

Outcome-oriented ETFs combine structured strategy design with intraday liquidity, simplified tax treatment, and accessibility through the ETF format.