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CAIS Appoints Abby Salameh as Chief Marketing Officer

Press Release

Award-Winning Executive Brings Over 25 Years of Experience in Financial Services and Marketing to Newly Created Position

NEW YORK, November 4, 2021 – CAIS, the leading alternative investment platform, announced today that Abby Salameh will join as Chief Marketing Officer, effective November 8, to accelerate the company’s business strategy by building on the CAIS brand, value proposition, and growth trajectory. Based in the New York office, Salameh will report to CAIS Founder and CEO Matt Brown and join the Executive Committee.

“We are thrilled to have Abby join our leadership team in this newly created role, as her deep expertise in the wealth management industry, and shared passion for democratizing alternative investments will be integral to driving our business forward,” said Brown.

Salameh brings over 25 years of experience serving the independent advisor community, most recently as Chief Marketing Officer at Hightower Advisors, where she was named Thought Leader of the Year by for her work leading a rebrand and developing a digital content marketing platform. She also held several executive level positions at other large RIA aggregators, including Kestra and Private Advisor Group. Prior to that, she served as Chief Marketing Officer for TD Ameritrade Institutional Services and was part of the founding team of Investment News.

“I could not be more excited to join a dynamic team that’s shaping the future of wealth management and look forward to elevating and advancing CAIS’s mission of increasing access to alternative investment strategies for all,” said Salameh.

This new hire builds on CAIS’s commitment to fostering a diverse and inclusive workplace and championing female representation throughout the financial services industry. In Q3 alone, 70% of CAIS new hires were women and diverse candidates.

About CAIS

CAIS is the leading alternative investment platform for independent financial advisors who seek improved access to, and education about, alternative investment funds and products. CAIS provides financial advisors with a broad selection of alternative investment strategies, including hedge funds, private equity, private debt, real estate, digital assets, and structured notes, allowing them to capitalize on opportunities and/or withstand ever-changing markets. CAIS also offers custom solutions for advisors seeking to create custom fund vehicles around ideas they source. 

As an extension of the platform, CAIS also delivers an on-demand, online learning experience, CAIS IQ, which is designed exclusively to help financial advisors deepen their knowledge and increase their confidence in alternative investment strategies. 

Most funds listed on the CAIS Marketplace undergo Mercer's independent due diligence and ongoing monitoring. Mercer diligence reports and fund ratings are available to advisors on the CAIS password-protected platform. CAIS streamlines the end-to-end transaction process through digital subscriptions and integrated reporting with the leading US custodians and reporting providers, which make investing in alternatives simpler. 

Founded in 2009, CAIS, a fintech leader, is empowering over 32,000 unique advisors firms/teams who oversee more than $4 trillion in network assets. Since its inception, CAIS has facilitated over $25 billion in transaction volume as the first truly open marketplace where financial advisors and asset managers engage and transact directly on a massive scale. CAIS has offices in New York, Los Angeles, Austin, San Francisco and London. For more information about CAIS, please visit

Securities offered through CAIS Capital LLC, member FINRA, SIPC.



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